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Case study · Packaging

Luxury Gift Box

A private gift of Majdol dates · Amman, Jordan

Client
Mr. Hani Barhoumeh, CEO of DotJo
My role
Senior Brand Designer
Year
2024
Scope
Packaging design · Custom signature · Mood board · Two art directions
An open dark green gift box holding rows of burnished Majdol dates, with a personal message on the lid

Mr. Hani Barhoumeh, CEO of DotJo, a digital agency with a presence across the Middle East and America, commissioned a luxury gift box for premium Majdol dates, to be given as a personal gift.

The aim was an exclusive, sophisticated gift for entrepreneurs, businessmen, CEOs and esteemed dignitaries. The story below follows the four steps I use on every brand.

01 · Uncover

Starting from the dates and the person giving them.

To capture the essence of the Majdol dates, and the taste of the person giving them, I began with a mood board. It gathered luxurious textures and rich colors such as deep burgundy, emerald green and gold, and inspiring elements like Arabic calligraphy, intricate patterns and minimalist aesthetics.

I presented the mood board to Mr. Barhoumeh, and together we discussed the key elements that would define the visual identity of the packaging.

A mood board of boxes, foil, patterns and textures in green, burgundy, gold and black
02 · Define

A signature, a palette and the right dimensions.

From that conversation we defined what the box needed to carry: a custom signature, designed in collaboration with a signature artist, in both Arabic and English versions.

We explored two distinct art directions, using a palette of dark green and red with gold accents, and set the dimensions of the box so that it would present the dates perfectly. We also decided to place a personalized message inside the box, to add a touch of exclusivity to the gifting experience.

The Arabic and English signature studies beside the green and burgundy color palette
03 · Narrate

Two directions for the same gift.

Option 1 focused on showing the natural beauty of the dates and their Arabian heritage: a palette of deep burgundy and gold, intricate Arabic calligraphy and delicate gold foil accents. Inside, a soft textured lining and a personalized Arabic message.

Option 2 emphasized a minimalist, sophisticated aesthetic: a sleek box with a subtle gold embossed signature and a clean, modern typeface. Inside, the dates sit on a bed of silk, and a personalized message in English is discreetly printed on the inside of the lid.

The flat artwork of the burgundy box, with pattern, palms and gold detail
The burgundy box open, with a cream lining and a personal message
04 · Express

The final selection.

After careful consideration, Mr. Barhoumeh selected Option 2 for its elegant simplicity and modern appeal. Here is how it was prepared for production and how it looks finished.

The flat artwork of the final box in dark green and black, with its printing guides
The final box open, with its lid raised on a grey surface
The final box holding rows of dates, with the personal message on the lid
The final box seen from the side, lid open
Several final boxes arranged together, one open
Team

Credits.

Brand names, logos and visuals belong to their owners.

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